©2010 EARTHGRÄINS BAKING COMPANIES, INC.
HAVE YOU HEARD ABOUT THE
P L O T
T O
S A V E
T H E
E A R T H ?
T O T H IN K B IG ,
S O M E T IM E S Y O U H A V E
T O S T A R T S M A L L .
Today,
2 0
% o f the flo u r in
each d e licio u s lo a f comes
fro m E c o -G ra in ™ wheat, b u t
th a t percentage w ill increase
as we encourage m ore
farm e rs to fa rm th is way.
I t ’s h a p p e n in g — one step at a
tim e , as we speak. A h a n d fu l
o f farm s in Id a ho are tu rn in g
o rd in a ry w heat fields in to
so m e th in g o f a m ovem ent.
W H A T IF T H E
E C O -G R A IN ™ M O V E M E N T
R E A L L Y C A T C H E S O N ?
I t ’s an in n o vative
fo rm o f sustainable
fa rm in g th a t’s
m a kin g M o th e r
N a tu re p ro u d .
T h e cro p is
E co -G ra in ™
w heat. A n d now
i t ’s b e in g grow n
W e’re p re tty sure that once
you try EarthG rains®
1 0 0
%
N a tu ra l
24
oz-
breads, yo u ’ll
. J t a n a
te ll all
kablooey. W ith y o u r su p p o rt,
these new sustainable fa rm in g practices c o u ld expand
b eyond Id a h o . T he y m ig h t even help change the way
A m e ric a farm s.
Y o u see, m ost farm ers
spread a fixe d a m o u n t o f
fe rtiliz e r across th e ir fields, and the excess can end
up in g ro u n d w a te r — rig h t w here it doesn’t b e lo ng .
E co -G ra in ™ farm ers use satellite im a g in g to apply
precisely the rig h t a m o u n t o f fe rtiliz e r to the
so il every tim e . W atch the expression on an
H E L P IN G T O P R E S E R V E T H E E A R T H
O N E F IE L D A T A T IM E .
So, next tim e y o u ’re in the bread aisle, rem e m be r
th a t EarthG rains® bread is the firs t and o n ly
bread th a t’s p a rt o f a m ovem ent th a t you
t
m ig h t w ant to be a p a rt o f. I t ’s sim ple to
E
j ° i n — all yo u have to do is b u y a lo a f. T he re
r f l
are no secret handshakes and yo u can keep
IB
y o u r real nam e. M aybe i t ’s n o t really a p lo t
a fte r all, b u t ju s t so m e th in g nice to do fo r
B
the e a rth — and fo r y o u rse lf.
S O U N D S S U S P IC IO U S L Y L IK E A N
U N D E R G R O U N D M O V E M E N T .
O u r p lo t to save the e a rth is sm all-scale
rig h t n o w — w ith ju s t a few farm s g ro w in g
E c o -G ra in ™ wheat. T h a n k goodness
EarthG rains® bread is h e lp in g o u t by b a kin g
flo u r m ade fro m E co -G ra in ™ wheat in to
each lo a f o f o u r lin e o f IOO% N a tu ra l
24
oz. w h o le -g ra in breads.
I009fi
N a tu ra l
T ry EarthG rains® and jo in the E c o -G ra in
1
m ovem ent at e a rth g ra in s .c o m
EARTHGRAINS® BREAD. N O W W ITH E C O -G R A IN “ W HEAT.
